Question 5

Q5 how did you attract/address your audience?

The opening title sequence of ‘Bad Beats’ uses typical codes and conventions of a comedy film. The film begins by setting the scene in an everyday neighborhood and then introduces us to the home of a teenage boy. This creates understanding of where the film is situated and where the action will take place. The audience is immediately introduced to a young boy who is departing from his front door. The body language of the boy is energetic so the audience read his emotions as contented and blissful. High key lighting emphasises the characters innocence and youthful nature, and projects that the film is a family comedy. This is accompanied by non-diegetic sound, the calming sound of classical music with an instrumental attributes is playing at the beginning of the film. This adds a soothing and consoling quality to the title sequence, and continues to engage the audience.

  
There is a strong sense of Mise-en scene integrated throughout the title sequence. For example the bright lighting projects the morning atmosphere and the zooming camera technique magnifies towards the ‘Alley’. Later in which the boy is welcomed by is group of fellow youths; an exchange of handshakes and ‘Hi’s are presented in a contemporary and hip approach. This informs the audience of the current era in which the film is situated. The title sequence continues by showing an undisclosed alley way in which is complete with four young teenage boys. The title sequences consist of on-screen sound. Unlike most films dialect is immediately preformed by the characters. This is effective for this particular genre because a sense of laughter is created by the humorous conversation displayed.  The Positioning of characters at different distances implies character in the foreground have more power and influence, to those in the background. 

 For instance, the Yasin would have authority over his trivial friends. The positioning of the characters highlights their facial expressions. The boys dialect is delivered in a forthcoming tone, while the opposing character’s is witty; conveying possible conflict later in the film. Dialect is performed by the characters near the beginning of the film. This ensures the audience is uninformed to what the plot concerns, although the title sequence indicates the position of the main character. Suggesting the rest of the film is a continuation of the boys’ livelihood in relation to his interest in ‘Hip-hop’ music, and singing. The characters discuss their opinion in music. While majority of the group members like a particular song they are talking about, ‘Mahad’ presents his strong hatred towards the song. 

  
In order to attract our target audience, it was crucial to ensure the costume in which the characters wear would clearly reflect their personalities and behaviour. For example: I ensured each character dressed in casual clothes to reflect their urban and youthful nature. This was an important factor because it ensured the audience had clarity of being able to recognise the genre of the film. This also linked with the specific lines and dialogue carried out by the characters throughout our film. For example ’Mahad’ one of our primary characters says ‘This song is wet’ which would translate as ‘This song is rubbish’. My group decided to incorporate slang throughout our dialogue to add an urban atmosphere to our film.