Question 3

  Q3 what kind of media institution might distribute your media product and why?

Distributor is an organisation who handles the theatrical release of a film in a particular country as well as the marketing and circulation of films for home viewing, for instance they specifically manage: DVD’s, Video-On-Demand, Download and Television.  ‘Entertainment film Distributors’ are an independent British film Distributor both in the UK and Ireland. This production company is currently run by Nigel Green. I think this particular film institution will consider distributing my group’s film because they specifically specialise in distributing films of the Comedy genre. 

INDEPENDENT DISTRIBUTION (ID) is a division of London based production and sales outfit. ID specializes in the acquisition and distribution of independent film across all media channels (theatrical, DVD, VOD, TV etc.). ID has a team dedicated to implementing new and innovative distribution models, with a number of strategic partnerships in PR, marketing and digital distribution to ensure our films get extra special attention. I think this film company would highly consider distributing my group’s product. This is because they specifically admire armature film makers, or ones of a young age. They also hold market and film festival events to promote and marketing new products.

The process in which film distributors pursue  in order to distribute new products is; Distributors will source new films to represent in their distribution catalogue at film festivals and markets around the world such as Cannes, Rotterdam, Berlinale, AFM and Sundance festivals (features) and Clermont-Ferrand, Tampere, Encounters and Toronto Worldwide Short Film Festival (shorts). 

‘Metrodome Group pic’ is a London based film publically traded company that owns, manages and distributes films, TV and digital content. The company operates through two diversions: Metrodome Distribution (features film and home entertainment in the UK) And Hollywood Classics. The company’s library of rights includes over 300 hundred feature films. Metrodome Group pic provides a distribution business which provides its industry expertise to maximise revenues for producers of film both in the UK and internationally through its three divisions - Metrodome Distribution, Hollywood Classics and Cinedome. The official ‘Metrodome’ Website specifically states “We pride ourselves on our unrivalled market knowledge and ability to adapt to our clients' needs in a fast changing media landscape”. Therefore, my group’s media product is highly appropriate to be distributed by this company. This is because they deliver campaigns which release quality movies and TV product that capture the imagination of audiences.

An alternative dispersal outlet is ‘Self Distribution’. There are several advantages of self-distribution:

It allows full control and rights over your film, or media product- giving you the choice over where your film is shown, and the audience in which you want to present your media product to, is entirely your decision

You don't have to give a cut of the money made from any sales of your film to a distributor.

There are also a wide range of online film websites that provide public access to viewing your media product. There are several short film websites which offer this capability, including:

‘Atom Films’ are one of the oldest and most reliable short film screening websites, showing shorts from around the world.

 ‘Britfilms.TV’ is a channel set up to showcase the work of independent filmmakers including: short films, documentaries, animations, trailers, and music videos

‘Films short’ a roundup of the some of the best short films available to watch on YouTube and other websites, embedded directly into the site

‘Trigger Street’ Short filmmakers can upload their films, get reviews from other site members and download numerous screenplays submitted by aspiring writers

‘Lux’ a not-for-profit company promoting artists' moving image work. Includes a showcase of artists' video and clips.

‘My Space: film’ this popular social networking website has a section for films and filmmakers.

‘Vimeo’ The video-uploading website is more credible among creative than its rival YouTube and it's also easier to discover exciting new filmmaking through its curated collections and recommendations

‘You Tube’ whilst this popular video sharing website is largely dominated by homemade videos and user-generated viral, if you know the short you're looking for it might be worth a look here.