The opening title sequence of ‘The cat in the hat’ doesn’t use typical conventions of a comedy film. The film begins by setting the scene of a city called ‘Anvill’. A long shot camera angle captures the image of a small city. Unlike most comedy films the scene had been set through the voice of the narrator.
Non diagetic sound has been used to notify the audience about the location and where the story will be situated. There is a strong sense of Mise-en scene integrated throughout the title sequence. For example a preview of the small scale city advances to an office building. A zooming camera technique magnifies towards ‘Humberfloobs real estate’.
The title sequence continues with a chaotic office, in which is complete with many colourful dress characters. High-key lighting is used throughout the title sequence to represent the genre of the film; a family comedy aimed particular at children. This is portrayed through the use of vivid colours and the costumes in which the characters are clothed in.
Contrasting to a typical comedy sequence, dialect is immediately performed by a character. This is effective as it gives the audience an insight to the characters personality. The female character conveys worry and confusion. We learn this not only through her dialect but her body language and facial expressions. The female is conversing on the phone while behaving in a fidgety and nervous conduct. This suggests the rest of the film is a continuation of overcoming the present inconvenience of ‘not having a babysitter’.
The titles of the film appear in the centre of the frame. The titles are presented in a fairly big font, this encourages young children as well adults to read the titles. White, simple font is used as it engages the audience to pay attention; this allows recognition to the producers and creators of the film. Using big, bright, readable font that contrast with the background images provides credibility to those behind the creation of the film. Altogether the position of the titles is used to highlight the significance and message they deliver.
The opening title sequence can represent different groups of people. For instance the use intense colour and animation resembling scenery; represents a cartoonish atmosphere, this is particularly aimed at children. Whereas, the immediate introduction to an ‘office’ can relate to adults, as they have commonalities of this occupation. Also the problem in which the character confronts could suggest a sense of realism. For example adults may face similar problems of ‘not having a babysitter’. The film offers a comical but realistic storyline, which interest both adults and children.
‘DreamWorks’ are the production company in which created ‘The Cat in the hat’. They are an example of a cross media convergence. This is because DreamWorks is an American film studio which develops, produces, and distributes films, video games and television programming. The audiences acknowledge this successful organization and are enthralled by all the products DreamWorks produce.
The suitable audience for this title sequence is an array from toddlers to children. The family comedy is portrayed to highlight a young audience, this is presented through the location; an imaginary city named ‘Anvill’ and also through the choice of characters. For instance the main character of the film is an unrealistic talking cat. The title sequence includes a Narrator in which exemplify the storyline of the film; he talks in rhyme to engage the audience, and uses simple vocabulary to ensure the young audience understands him. The audience remains interested throughout the title sequence because of its luminosity; there is a significantly bright collection of colour used in the title sequence. This in some sense stuns the audience, as the colour projects magic and enchantment.
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