Question 4

Q4 who would be the audience for your media product. 

The particular target audience suitable for our opening title sequence would be teens as well as children and adults. This is initially because the title sequence immediately begins with a teenager, so there is a commonality. However young children could also find our title sequence appealing.  The audience remains interested throughout the title sequence because of its musical aspect and because it presents realistic situations in a comical light. The background music is upbeat and fun and so engages the audience. I also think the use of sound effectively interest the audience because of its humorous. The narrative of the title sequence is suitable for all; it lacks complexity so an array of children to adults can understand the film.

Click to view: Statistics for audience popularity of both comedy & action genres

I personally think teenage boys would specifically attract to our film. Firstly because the characters are teenage boys like themselves but secondly because of the narrative. They may have similar interest in rap and hip-hop music, so the film will appeal to them. Altogether, I think our opening title sequence is a family comedy which provides entertaining aspects, by including humorous dialect, singing and dance. Our group’s decision to target teenage boys was based on our research of the typical codes and conventions of a comedy film. Our research strongly suggested that a high percentage of teenage boys watch comedy films. We thought by creating a comedy consisting of similar characters to the target audience it would encourage a wide interest.

 However, beneficially our research also suggested that young adults and children consisting of both males and females were also interested in comedy films.

 The target audience’s expectations of our opening title sequence would of course include comical aspects, in which we included. They would also expect entertaining music and sound. An example is up-beat and energetic songs. This is a key factor in which most comedies contain. They would expect funny and unrealistic scenarios with exaggerated characters, both visually and literally. For instance, the dress sense should strongly emphasis the personality of the characters, and their body language should give an insight to their personality. For example we purposing portrayed ‘Mahad’ as the pessimistic and mature friend. This idea was presented through his dialect, when he shows his dislike towards his friend’s music choice. 

The popularity of the 'Comedy' genre is indicated by a huge '928,398' likes on this Facebook page-which is specifically dominated by young adults and (male) teenagers.

The main aspects in which would attract our targeted audience to watch are films consisting of: The humorous behaviour is characters present, the unexpected dancing scene which will shock the audience, and make them laugh.

 The unpredicted rapping, which is ironic as mockingly the fact that he is talentless but oblivious to this unfortunate reality becomes comical for the audience to watch. We find it comical that although the boy is ambitious and determined he can only dream of succeeding. These aspects would appeal to our target audience.

 

 Other films in which are targeted audience would also be interested in include: ‘The Hangover’, ‘Four Lions' and ‘The longest yard’. This is because all three films contain a common theme of trying to reach an objective, whether tackling a bully at school or winning a football game while overcoming problems in a comical light. The possible films that are target audience may have watched in the last six months include: ‘Fun Size’, ‘the Dictator’ and ‘Ted’. I think the films listed are also targeted at older children and young adults because although they are comedies, they contain adult themes and situations, along with containing crude scenes and language.