Thursday 8 November 2012

Target Audience Research

The typical target audience of a Comedy genre is men and woman, aged between 20 to 40 years old. These particular groups of people come from working class families. They may have occupations which array from teachers, nurses or receptionist, altogether they are family orientated individuals who enjoy watching comedies with members of their family.
  During the course of the film an obstacle tends to get in the main characters way. Most comedy films are set in day to day. Although some comedy films could take place in exceptional places, especially if they are a satire or spoof movie.

  Adults may have commonalities of going to work e.g. in an office, so the setting of the film may relate and therefore interest them.
 The hobbies and interest of this targeted audience may also be projected throughout comedy genres. In general the hobbies and interest of adults who come from a working class family include: Sports, Gardening, reading, watching television (family orientated shows), going to the cinema, and other interest associated with their family members.
There are three main particular comedies in which further categories this particular target audience.  
 These are: Rom-com, Action Comedies, and animated comedies. Rom-com's would generally be watched by females, between their teen years or early adulthood. A Rom-com is a hybrid genre in which a romance story generally emerges and is presented in a comedic way. There is an archetypal formula that Rom-com’s follow in terms of narrative; this is because an insight of emotions and thoughts are presented through introducing a Narrator.
For example films such as ‘A Cinderella story’ and ‘the ugly truth’ contain strong aspects of love and happiness, which particularly interest young females.

However, Action Comedies would particular interest males. This is because they display violence and conflict in a comical approach, these aspects appeal to males because they enjoy the tension and excitement action comedies contain.

Animated comedies however are particular aimed at children. Films such as ’Daddy-Daycare and ‘The cat in the hat’ include unrealistic settings and characters e.g. a talking cat’ which entertains the young audience, aged between 7 to 13 years old.

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